My Brand

My first class in Digital Marketing

Hello, and welcome to my blog! My name is Charlotte Chen, a graduate student from New York University. I created this space to share what I’m learning about digital marketing and to track my growth throughout this course. My goal is to explore new ideas, reflect on class topics, and connect what I learn to real-world marketing practices.

The primary goal of my blog is a place for every readers who are interested in digital marketing to have a place to discuss together. Right now, my understanding of digital marketing is still developing. I see it as a mix of creativity, strategy, and data. It involves using online platforms like social media, websites, and email to reach the right audience and communicate effectively. I’ve learned that good marketing is not just about selling a product—it’s about understanding consumers and creating meaningful connections with them.

Through this class, I hope to gain a clearer and more practical understanding of how digital marketing works. I want to learn how to analyze campaigns, measure performance, and build effective marketing strategies. I also hope to improve my skills with digital tools and better understand how marketing supports overall business goals.

This blog will document my progress as I continue learning. I’m excited to expand my knowledge and share that journey along the way!