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When I first wrote about digital marketing, I was excited about what I was going to learn. I saw it mainly as a set of tools—social media, ads, data, and platforms working together to promote products more efficiently. I understood that personalization and targeting were important, but at the time, my thinking was still quite surface-level. I focused more on what digital marketing does rather than how it creates real value for people. During this semester, I also built a much

In today's digital-first pet industry, keyword search is not just a marketing tactic, it is the foundation of how customers discover, evaluate, and purchase pet products and services. For a company like Chewy, whose business is almost entirely online, mastering keyword strategy directly impacts visibility, traffic, and ultimately revenue. Strong Dominance in Product-Based Keywords Semrush Keyword search Semrush keyword analysis shows that Chewy performs very well on high-volu

https://quartr.com/insights/company-research/the-rise-of-meta-from-dorm-room-to-global-dominance Working on the NACD Directorship Certified® Meta advertising exercise was one of the most practical experiences I have had in understanding how real digital campaigns are developed. Instead of just discussing advertising theory, our group had to make actual strategic decisions about targeting, messaging, and budget allocation. The process revealed that building an effective ad i

In the U.S. pet retail market, social media functions as both a brand-building engine and a conversion channel. Chewy operates with a fundamentally different digital logic than Petco and PetSmart . As an e-commerce-first retailer, Chewy's social media strategy is designed to drive repeat purchases and strengthen customer lifetime value. Instagram and Facebook: Emotional commerce Chewy's Instagram account Chewy's Facebook account On Instagram and Facebook , Chewy is posting

AI generated personal brand logo My first class in Digital Marketing Hello, and welcome to my blog! My name is Charlotte Chen, a graduate student from New York University. I created this space to share what I’m learning about digital marketing and to track my growth throughout this course. My goal is to explore new ideas, reflect on class topics, and connect what I learn to real-world marketing practices. Personal brand logo The primary goal of my blog is a place for every re

Few e-commerce brands have managed to translate customer obsession into digital strategy as effectively as Chewy . A review of the brand’s online presence—across its website, app, email marketing, and social channels—reveals a tightly coordinated approach to acquiring and retaining pet parents. Using the MACE framework (Mastery, Accessibility, Cadence, Ensnarement), it becomes clear how Chewy turns functional convenience into long-term emotional loyalty. Mastery: Deep Underst