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My first class in Digital Marketing Hello, and welcome to my blog! My name is Charlotte Chen, a graduate student from New York University. I created this space to share what I’m learning about digital marketing and to track my growth throughout this course. My goal is to explore new ideas, reflect on class topics, and connect what I learn to real-world marketing practices. The primary goal of my blog is a place for every readers who are interested in digital marketing to have

Few ecommerce brands have managed to translate customer obsession into digital strategy as effectively as Chewy . A review of the brand’s online presence—across its website, app, email marketing, and social channels—reveals a tightly coordinated approach to acquiring and retaining pet parents. Using the MACE framework (Mastery, Accessibility, Cadence, Ensnarement), it becomes clear how Chewy turns functional convenience into long-term emotional loyalty. Mastery: Deep Understa